SEM Essentials
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Online Reputation Management

Online Reputation Management

Popular Review Sites

Today's savvy internet user is more likely than ever before to thoroughly vet a business online before offering their patronage, and one of the first places they'll check is one of the numerous popular online review sites. We're talking sites like Google, Yelp, Trip Advisor, and the list goes on.

Starting with the most popular review sites (Google, Facebook & Yelp), we'll set up and monitor profiles and consult with to find the best ways to direct users to these platforms. Encouraging current and past clients to leave reviews can be a great way to build your reputation. Also taking the time to respond to less-than-positive reviews can be a great way to win back business and engage with the public.

 Google can also take your online reputation into account when bringing up results for local searchers.


Local Citations

You want your business to be found. Search engines like Google and Bing comb the internet for local citations across business directories, online listings and social media platforms to verify your business location and area of operation

It's imperative that these local citation include your business' complete information and that it is correct and up to date. The information they are looking for include your business' name, address, phone number (NAP), as well as your website's URL where available.

We'll help ensure that all the important citations have correct and up to date information so local searchers can find you! Once this is done, we can work to create more citations, to help increase your business' online exposure.


Social Media Platforms

Your business' social media presence is an extension of your website. Modern consumers don't just want to visit your website to experience your brand, they want to be able to follow you across their favourite social media platforms. The major social media platforms are trusted staples of the internet, so make sure to include a link to your website.

Keeping your social media profile's business information correct is extremely important. You want to provide a consistent experience whether a user is experiencing your brand on your own website, your Facebook page, Instagram or Twitter. But, it's important to pick the right platform that works with your business and/or product. There's no real advantage to creating a social media profile that you don't plan to interact with regularly.